You could - but this report makes things far easier, faster, and more actionable.
GA4 and Search Console are powerful tools, but they’re not designed for ease of use. Key data is spread across different platforms, and pulling meaningful insights can take a lot of time and digging.
This report combines everything in one place and goes further than the native tools - surfacing keyword opportunities, showing which terms are performing well or need improvement, and making it easy to filter by brand vs. non-brand keywords.
Instead of piecing things together manually, you get a clear, interactive view built specifically for ecommerce - so you can spend less time analysing and more time optimising.