Turning traffic into customers
Helping Shopify stores convert traffic into sales, increase AOV, and boost conversion rate
Solutions
Clear Shopify solutions
Practical, clear & affordable
Learn & Get Support
Join the Shopify eCommunity
Have my support without the expensive retainer
- Ask questions and get clear, actionable answers
- Learn alongside other Shopify store owners
- Unlock insider tips, templates, and strategies
- Be part of a supportive Shopify community
Low-commitment, high-value support
Quick Wins & Direction
10 Minute Video Site Audit
Clarity on what’s holding you back and what to fix
- Personal 10-minute video walkthrough of your site
- Conversion opportunities highlighted
- Priority checklist so you know what matters
- Simple score to benchmark your store
Fast clarity, zero fluff
Increase Trust & Conversion
Product Reviews Setup or Migration
Turn social proof into a conversion driver
- Judge.me installation or migration handled for you
- Existing reviews transferred (if applicable)
- Reviews optimised for trust and conversions
- Fully configured and ready to work
Social proof, done properly
Long-Term Growth
Shopify Theme Build or Upgrade
A store built to convert, scale and perform
- Custom theme build or improve existing theme
- Shopify migration (if required)
- CRO-led structure and UX decisions
- Built with speed, CRO, and revenue growth in mind
Built to convert and scale
Not sure which option fits, or need something different?
✓ No Obligation Call✓ Tailored Solutions✓ Expert Advice
Skillset
What a Shopify CRO Specialist can do for you
Data-driven strategies that maximise sales from every visitor
On-Site Optimisation
Make your store clearer, faster & more persuasive
- Desktop/Mobile Optimisation
- Theme fixes/upgrades (?)
- Page Speed & Performance Optimisation
Conversion & Revenue
Turn more visitors into buyers at every step
- Cart & Checkout Improvements
- Trust & Social Proof Implementation
- Pricing & Upsell Strategy
Insights & Growth
Use data to drive smarter, revenue-focused decisions
- A/B Testing & Experimentation
- Analytics & Behaviour Tracking
- Retention & Repeat Purchase Optimisation
✓ 10+ Years Experience✓ Trusted Shopify Partner✓ 5* Highly Reviewed
About
My Story
Intro
Hi, I'm Lee
A Shopify CRO specialist with 10+ years’ experience helping brands grow by increasing conversions, boosting AOV, and improving the buying experience.
I focus on data-led UX, product and checkout optimisation, and operational efficiencies to build smoother, more profitable Shopify stores.
And here's my story...
2008
Left school & started my Electrician apprenticeship
Straight after school, I started my 4 year electrical apprenticeship - I learned a huge amount and it’s a solid skill to have (with the added bonus of no student loan)
2014
Learnt to code
While doing my apprenticeship during the day, I’d spend my evenings and weekends learning how to code - which eventually turned into building websites for tradespeople and topped up my income
2015
Started working at Sophie Allport
After qualifying as an electrician and spending a few self-employed years on the tools, I took a short detour into a web design agency - which quickly opened the door to my next step as Ecommerce Manager at Sophie Allport
2017
The eCommerce manager sock model ?!
At Sophie Allport, it wasn’t all coding and spreadsheets - I even had a very short-lived stint as a sock model
2018
I think the photos came out okay..?
But apparently, my modelling career peaked at ankles
2019
Covid hit
The eCommerce and Marketing teams at Sophie Allport kept things running full-time during lockdown, but all those hours indoors gave me a little extra time to purchase a new guitar (learn some piano) and relive my teenage rockstar dreams
2023
Said farewell to the Sophie Allport family
After eight years at Sophie Allport - growing the eCommerce team to five and leaving as Head of eCommerce - it felt like the right moment to set off under my own steam again
2023
LR Digital was born
An exciting but unnerving time - with a mortgage, a car loan, and all the “adulting” responsibilities, it felt risky, but I had savings, industry contacts, and the confidence that I could make it work
2026
To be continued...
If you’ve enjoyed learning a bit about me, I’d love to hear your story - whether you want to work together, sign up for my free newsletter, join the eCommunity, or just book a call below
Testimonials
Trusted by growing Shopify brands
Proven results for ambitious brands
★★★★★
Lee has been fantastic to work with - he’s implemented some great improvements to our site and provided valuable recommendations. Professional, proactive, and genuinely helpful...
Jake Davenport
Commercial Manager | B.fresh
★★★★★
Would thoroughly recommend to anyone looking to make the jump to Shopify.
Donny Carstairs
Owner | Selbrae House
★★★★★
Lee has extensive knowledge of all things Shopify and is always on hand to answer questions or offer helpful advice. He has recently implemented a new review platform for us, which was actioned very quickly and went incredibly smoothly...
Frankie
Owner | Binopolis
★★★★★
We recently worked with Lee on a time sensitive project shifting a website from web flow to Shopify. Not only did Lee nail the brief, he did it within our really tight turnaround and the final product was exactly what we were looking for!
Abbie Lysaght-Mason
Owner | La La Communications
Book my free discovery call
Let's discuss your goals and how I may be able to help - no strings attached.
