Shopify FAQs & How-To Guides

In Shopify admin, go to Settings > Metafields and metaobjects > select the resource > click the pin icon next to a metafield to pin it.

Drag and drop metafields to reorder them as needed.

1. Go to Shopify admin > Products > Collections > select the collection.
2. Under Exclude from Sales Channels, check all channels to remove the collection > Save.
3. You can also do this from the collection’s Publishing area.
4. If the collection is linked in your navigation, remove it via Content > Menus.
5. To prevent broken links, set up a URL redirect under Content > Menus > URL Redirects.
6. Double-check for any internal links pointing to the collection (e.g. from other collections, product descriptions, or blog posts) and update/remove them if needed.

Go to Online Store > Themes > Customize > Theme Settings > Favicon, upload a square image (ideally 32×32px PNG), and click Save.

Go to Shopify admin > Online Store > Content > Menus > select your menu > Add menu item > indent sub-items to create a dropdown > Save.

Make sure your products, prices, and discounts are set, update banners and emails, test checkout, and build hype before launch.

Use my free checklist by clicking on the link below.

Go to Discounts in your Shopify admin, click Create discount, choose your discount type, and set the conditions.

Save the discount - Shopify will generate a unique URL you can share via email, social media, or marketing campaigns.

If you want a custom link that directs to a specific landing page, you can use my free Shopify discount link builder (link below).

Create a list of old URLs and their new destinations - my SEO & Site Performance report is useful here as it highlights your 404 pages.

Then use your platform’s redirect tool (in Shopify: Content → Menus → URL Redirects → Create URL Redirect) to point visitors from outdated links to the right pages.

This maintains traffic and protects SEO.

You can also bulk import 404s via CSV if preferred.

Use descriptive, keyword-focused filenames that clearly reflect the image content. Separate words with hyphens (not underscores), keep it concise, and avoid special characters.

For example, rename IMG_1234.jpg to red-wool-scarf.jpg. This helps search engines understand your images and can improve your site’s SEO.

Use my free SEO image naming tool to make your life easier (link below).

Go to Shopify admin > Online Store > Preferences > update the “Home page title and Meta description” fields > Save.

Run rate is a way to project your future performance (sales, revenue, or other metrics) based on current data. It assumes that current trends will continue for the rest of the period.

How to calculate:

1. Take your current performance over a specific period (e.g. weekly or monthly sales).
2. Multiply it to project over a longer period (e.g. yearly).

Example:

• Monthly revenue = £10,000
• Run rate for the year = £10,000 × 12 = £120,000
  

This gives a quick estimate of future results if current trends continue.

Or you can use my free online calculator to do the workings out for you (link below).

Go to Shopify admin > Apps > open the app > click the three dots (top right) > select “Pin to your navigation” or “Unpin from your navigation.”

You can also hover over the app in the sidebar and click the pin icon to keep it pinned.