Frontend Ecommerce CRO Site Audit Checklist

• 90+ Point Audit Checklist
  Covers Homepage, Product Pages, Collections, SEO, CRO, UX, Checkout, and more.
• Prioritisation Framework (ICE Scoring)
  Quickly sort tasks by Impact, Confidence, and Effort so you can focus on what moves the needle.
• Founder-Friendly Format
  Built with ecommerce decision-makers in mind - easy to scan, simple to update, and genuinely actionable.
• Google Sheets Template
  Fully editable and ready to copy - no clunky dashboards, just clean, usable structure.
• Free or Done-for-You
  Use it yourself, or hire me to run the audit for you and get a custom report with recommendations.

• Make a Copy
  Grab the Google Sheets link and save your own version to start working through the checklist.
• Review Each Area of Your Site
  Go step-by-step through each section, from PDPs to Checkout – and mark anything that needs attention.
• Use the ICE Scoring System
  Rate each issue by Impact, Confidence, and Effort to prioritise what to fix first.
• Take Action (or Get Help)
  Implement changes yourself or request a pro audit if you'd rather I do the heavy lifting.

• Editable Google Sheets checklist with 90 checkpoints
• Action/task column for each point
• Built-in ICE scoring columns to rank your fixes
• Separate tabs for Homepage, PDP, PLP, CRO, SEO, UX, Checkout, etc.
• Option to upgrade to a custom audit with expert recommendations

No installation needed.

Simply:

1. Click the link
2. Make your own copy of the Google Sheet
3. Start auditing your site

Unfortunately, digital products are non-refundable unless a technical issue prevents the product from working as intended.