Sell more and scale your business, whether you’re starting from scratch, updating your theme, or adding new features.
Designed to Sell
Delivering stores that run faster, convert more visitors, and drive real results - backed by 10+ years of eCommerce experience.
No Stress, No Hassle
All the technical details are handled, so you can enjoy a smooth, secure process and focus on running your business.
We cannot recommend Lee highly enough! He has completely transformedour website and made the move from Magento to Shopify seamless. From the very start, Lee developed a clear and streamlined approach that made the whole process stress-free and straightforward. He’s extremely organised, has a fantastic “can-do” attitude, and always comes up with smart solutions to any challenge. Lee created a beautifully on-brand, easy-to-navigate website that flows effortlessly - exactly what we were looking for.
✓ No Obligation Call✓ Tailored Solutions✓ Expert Advice
Testimonials
Trusted by growing Shopify brands
Proven results for ambitious brands.
★★★★★
Would thoroughly recommend to anyone looking to make the jump to Shopify.
Donny Carstairs Owner | Selbrae House
★★★★★
We recently worked with Lee on a time sensitive project shifting a website from web flow to Shopify. Not only did Lee nail the brief, he did it within our really tight turnaround and the final product was exactly what we were looking for!
Abbie Lysaght-Mason Owner | La La Communications
★★★★★
Lee has been fantastic to work with - he’s implemented some great improvements to our site and provided valuable recommendations. Professional, proactive, and genuinely helpful.
Jake Davenport Commercial Manager | B.fresh
How it works
Launch a better Shopify store in 3 simple steps
Smooth, stress-free, and tailored to your brand.
1
Schedule your free call
We’ll discuss your goals, challenges, and what you want to achieve. Together, we’ll determine the best approach - whether that’s a new store, migration, or improvements to your current site.
2
Sit back and relax
From new builds to theme upgrades and migrations, I handle all the technical work while liaising with you at every step, creating a clear roadmap so you always know what’s happening.
3
Start selling more
Launch your new or updated store and enjoy higher conversions, improved performance, and a Shopify experience designed to grow your business.
Case Studies
Client transformations
Your store could be next.
Before
Magento
After
Shopify
Selbrae House
Selbrae House
Site migration from Magento and Mailchimp to Shopify and Klaviyo, delivering a faster, conversion-focused site with automated email flows, CRO features, and ongoing growth support.
Upgraded Bay’s Kitchen’s Shopify theme with a subscription-first approach, driving significant Subscribe & Save growth through CRO, SEO, and category merchandising.
A full Shopify theme upgrade and international expansion, optimising UX/UI, conversion rates, SEO, and merchandising while implementing multi-currency and multilingual capabilities to support global growth.
A WordPress to Shopify migration, creating a flexible site foundation for future growth. I also assisted with Klaviyo email setup and flow optimisation to enhance customer engagement and retention.
I migrated Ramtang from Webflow to Shopify, upgrading the theme, refining UX/UI, and integrating key apps to ensure a seamless, brand-aligned transition on a tight timeline.
A full theme upgrade and redesign for heritage-inspired British brand Harrison Cropper, enhancing UX/UI, streamlining product discovery, and integrating Shopify-native email marketing to drive customer engagement and conversions.
✓ No Obligation Call✓ Tailored Solutions✓ Expert Advice
Why work with me
Not sure where to start with Shopify?
Launching, migrating, or upgrading a Shopify store can feel overwhelming. From skyrocketing costs to technical hurdles and endless decisions, it’s easy to feel stuck.
Do any of these sound familiar?
Too many moving parts: From design to apps to implementation, there’s a lot to figure out.
Cost concerns: Full site builds or migrations can get expensive fast, especially for growing businesses.
Tech overwhelm: You’d do it yourself, but you’re not sure what’s safe to change or how to integrate everything.
I handle every project from start to finish, so your store looks professional, converts more visitors, and makes more money - letting you focus on running your business. A one-stop Shopify solution at affordable prices.
About
Hi, I'm Lee
A freelance Shopify ecommerce specialist with 10+ years’ experience. I help brands grow by improving Shopify stores through theme builds, custom add-ons, UX enhancements, and back-office system optimisations.
Formerly Head of eCommerce at Sophie Allport, I now run LR Digital, supporting clients with Shopify, Klaviyo, and analytics to boost sales and scale their stores.
Most projects are delivered in 3-6 weeks, depending on the scope.
Will I lose data or customers when migrating to Shopify?
No - I handle a full migration so your products, orders, and customers come with you safely.
How much will a theme build cost?
Each project is unique and depends on the scope, but typical builds range from £2,500-£7,500. Think of it as an investment in your business: a store that runs smoother, converts better, and saves you the stress of doing it yourself.
For smaller updates or ad-hoc improvements, prices start from £60.
Do I need a designer, or can you work with my branding?
No designer needed! I can work with your existing brand guidelines and take your store to the next level. Not only will I upgrade your theme, but I can also design page layouts that are optimised for performance, usability, and conversions - so your store looks great and sells better.
Can you help with specific features instead of a full rebuild?
Yes! Whether it’s adding new functionality, improving your checkout, enhancing product pages, systemising your back office or integrating apps, I can make targeted upgrades to your existing Shopify store. You get the benefits of a professional update without paying for a full rebuild. Prices start from £60.
What if I’m not technical?
No problem, you don’t need to be - I will manage everything start to finish.
Book my free discovery call
Let's discuss your goals and how I may be able to help - no strings attached.
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