Optimising for Growth with a Subscription-First Approach
Category Merchandising
Competitor Analysis
Conversion Rate Optimisation
Improving Systems & Processes
In-Depth Reports
Ongoing Website Support & Maintenance
Search Engine Optimisation
Shopify
Subscription Buying Journey
Theme Upgrade
Bay’s Kitchen, a leading brand in low FODMAP and gut-friendly foods, needed a Shopify upgrade to enhance performance, usability, and scalability. With a strong focus on increasing Subscribe & Save purchases, I worked on a theme upgrade that prioritised a subscription-first approach, driving substantial growth of +119% within the first five months.
To maximise conversions, I implemented conversion rate optimisation (CRO) strategies, including refined category merchandising, improved product discovery, and a more seamless customer journey. A data-driven SEO strategy helped boost organic visibility, while ongoing competitor analysis provided valuable insights to keep the brand ahead in the market.
Alongside website support and maintenance, I focused on improving systems and processes, ensuring smooth operations and better performance tracking. In-depth reporting allowed for continuous optimisation, helping Bay’s Kitchen scale its subscription model while maintaining a frictionless shopping experience.
Before & After
Apps & Tools
Used in this project
SEO & Site Performance Dashboard
My interactive Looker Studio report brings all your GA4 & Search Console insightsinto one report - built specifically for Shopify businesses.
My Shopify Tag & Track Toolkit tags orders by customer stage and pricing type, with ShopifyQL reports showing trends like AOV by order stage, sale orders by region, and more.
A smarter and execute with ease using my Free all-in-one Marketing Calendar Template - the go-to tool for tracking emails, social posts, paid campaigns, website updates, merchandising plans, and more.
A subscription platform that simplifies recurring orders, reduces churn, and boosts retention with passwordless checkout and seamless customer management.
Lee has been great to work with. He takes a calm, practical approach to solving technical problems and communicates clearly throughout. Reliable and easy to collaborate with.
