Case Study /
Bay's Kitchen
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Case Study /
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Optimising for Growth with a Subscription-First Approach
Bay’s Kitchen, a leading brand in low FODMAP and gut-friendly foods, needed a Shopify upgrade to enhance performance, usability, and scalability. With a strong focus on increasing Subscribe & Save purchases, I worked on a theme upgrade that prioritised a subscription-first approach, driving substantial growth of +119% within the first five months.
To maximise conversions, I implemented conversion rate optimisation (CRO) strategies, including refined category merchandising, improved product discovery, and a more seamless customer journey. A data-driven SEO strategy helped boost organic visibility, while ongoing competitor analysis provided valuable insights to keep the brand ahead in the market.
Alongside website support and maintenance, I focused on improving systems and processes, ensuring smooth operations and better performance tracking. In-depth reporting allowed for continuous optimisation, helping Bay’s Kitchen scale its subscription model while maintaining a frictionless shopping experience.
Skio
A subscription platform that simplifies recurring orders, reduces churn, and boosts retention with passwordless checkout and seamless customer management.
Census Post-Purchase Feedback
Collect customer feedback after purchases to gain valuable insights for improvement.
Searchanise
Enhances search with AI, voice search, filters, and merchandising tools. Improve discovery, boost sales, and refine strategy with powerful analytics.
BestSeller ReSort
Automatically sort and organise products in collections based on sales, tags, inventory levels and more.
Shopify Flow
Automate tasks like order tagging, metafield updates, data exports, and product alerts, streamlining workflows and saving time.
Search & Discovery
Helps to improve your search functionality, product discovery (i.e. Pairs Well With), and customer navigation experience.
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Includes
Checklists | Coding Snippets | Reports & More
95%
It’s estimated that by the year 2040, 95% of purchases will be through eCommerce
2 in 5
2 in 5 customers will leave a website if it takes longer than 3 seconds to load
27%
A one second faster load time can increase mobile conversions by up to 27%
2x
Millennials and Gen Xers spend nearly twice as long shopping online each week
We recently worked with Lee on a time sensitive project shifting a website from web flow to Shopify. Not only did Lee nail the brief, he did it within our really tight turnaround and the final product was exactly what we were looking for! Thank you Lee!
We absolutely love working with Lee. He has been instrumental in helping to improve the customer experience on our websites. His knowledge and attention to detail are amazing and he is a pleasure to work with, with excellent communication. Highly recommend his services!
Lee is a pleasure to work with and takes the stress out of the running of my website. He has really focused on the data to drive great results with my website sales and I would 100% recommend him to anyone struggling with time or wants to take their organic sales to the next level.