Case Study /
Harrison Cropper
Project Overview
Before & After
Partners & Apps
Used in this project
Customer Feedback
— Lisa Crane / Harrison CropperCEO & Founder
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Case Study /
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Theme upgrade and site redesign for heritage-inspired British brand Harrison Cropper with Shopify-integrated email marketing
Established in 2017 in Garstang, Lancashire, Harrison Cropper is a family-owned boutique that curates luxury homewares, accessories, and gifts. With a passion for modern country interiors, founder Lisa sought to elevate the online shopping experience and streamline store management.
I worked on upgrading the Shopify theme to create a more visually engaging and user-friendly site, ensuring Harrison Cropper’s handmade soft furnishings and trending homewares are showcased with clear brand USPs. A refined category structure makes it easier for both the team and customers to navigate the full collection, improving product discoverability and merchandising.
The site’s design prioritises upselling features and a seamless shopping experience, with an optimised checkout process and a post-purchase survey to enhance customer insights.
To support ongoing growth, I've implemented a comprehensive email marketing strategy using Shopify’s native tools, setting up automated flows such as welcome emails and abandoned basket reminders. Custom email templates ensure brand consistency while driving engagement and conversions.
BestSeller ReSort
Automatically sort and organise products in collections based on sales, tags, inventory levels and more.
Census Post-Purchase Feedback
Collect customer feedback after purchases to gain valuable insights for improvement.
Loox Reviews
Collect and display photo reviews from customers to boost social proof and conversions.
Search & Discovery
Helps to improve your search functionality, product discovery (i.e. Pairs Well With), and customer navigation experience.
— Lisa Crane / Harrison CropperCEO & FounderLee is a pleasure to work with and take the stress out of the running of my website. He has really focused on the data to drive great results with my website sales and I would 100% recommend him to anyone struggling with time or wants to take their organic sales to the next level.
95%
It’s estimated that by the year 2040, 95% of purchases will be through eCommerce
2 in 5
2 in 5 customers will leave a website if it takes longer than 3 seconds to load
27%
A one second faster load time can increase mobile conversions by up to 27%
2x
Millennials and Gen Xers spend nearly twice as long shopping online each week
The SEO report is an invaluable tool for our childrenswear business. It’s so useful to have all information in one place, its easy to use and filter for the insight you need.
As a small team it saves us so much time and helps us to better understand our customer journey.
The report helps us to identify strengths as well as areas for improvement on the site so that we can focus on the opportunity.
I would thoroughly recommend this if you want a clear insight to how your store is performing and what you can do to make a difference.
This is an invaluable planner for multi-channel marketing and the most user-friendly one I've used.
It also has the benefit of being able to see what we did previously so we can plan going forwards.
A no-brainer for any marketing team!
Lee built this report for weekly campaign and flow reporting in Klaviyo for a shared client. It's very straightforward to populate and takes just 10 mins max each week to update. It gives a great overview of how the email channel is performing and highlights any areas of concern.
Lee is fantastic to work with, highly commercial, technically astute, and an excellent problem solver - his work on reporting and automation, particularly Tag & Track, is absolutely first rate and I cannot recommend him highly enough. Such a great addition to any team.
I worked with Lee and really appreciated his calm and practical approach. He’s knowledgeable, easy to work with, and a genuinely decent person.
Having worked with Lee for many years, I would highly recommend him for any e-commerce project. He is extremely knowledgeable when it comes to Shopify and has the BEST reports, breaking everything down so it’s understandable and automated. No task is ever too small or too big, plus he’ll always find a solution for anything that poses a challenge. Not only is he a great guy and a delight to work with, but he is also patient, professional, and full of ideas. I’ve learnt so much from Lee and couldn’t recommend him more!
This marketing calendar is a total lifesaver for teams of all sizes – especially when you're working across multiple departments. It makes collaboration so much smoother – everyone knows what’s happening, when it’s happening, and who’s responsible.
It’s really intuitive to use (even for non-marketers) and has a clean, professional look that makes planning feel less chaotic and a lot more strategic.
It’s amazing that something this useful is being given away for free - thank you Lee!
This dashboard is an amazing overview tool I use with all my clients. You can use the dropdowns to drill into the data in any way you like, making it especially useful for comparing brand vs non-brand performance.
Having all the key metrics in one place means there’s no need to jump between GA4 and Search Console – it’s all right here, cleanly laid out in a professional-looking dashboard. The Keyword Opportunities feature is another standout – super handy for spotting what to focus on next.
I’d recommend this to anyone who wants a clear, instant understanding of how their store is performing. Whether you're a store owner or working with clients, this makes the job 10x easier.
The LR Digital Marketing Calendar has truly helped make understanding and planning next steps so much easier, especially when juggling multiple projects and campaigns.
It’s especially ideal for teams where different people are working on various aspects of the brand — the calendar helps everyone understand how their work connects to the bigger picture. I’ll definitely continue to use it going forward.
We recently worked with Lee on a time sensitive project shifting a website from web flow to Shopify. Not only did Lee nail the brief, he did it within our really tight turnaround and the final product was exactly what we were looking for! Thank you Lee!
We absolutely love working with Lee. He has been instrumental in helping to improve the customer experience on our websites. His knowledge and attention to detail are amazing and he is a pleasure to work with, with excellent communication. Highly recommend his services!
Lee is a pleasure to work with and takes the stress out of the running of my website. He has really focused on the data to drive great results with my website sales and I would 100% recommend him to anyone struggling with time or wants to take their organic sales to the next level.
