Case Study /
Angel & Rocket
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Case Study /
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Shopify Theme Upgrade, International Expansion & CRO Improvements
Angel & Rocket is a premium kids' fashion brand known for its trend-led, high-quality clothing. My work involved enhancing their Shopify store and supporting their ongoing growth both nationally and internationally. This included upgrading the Shopify theme to improve performance, usability, and international functionality.
With a focus on UX/UI, the site is designed to provide a seamless and visually engaging shopping experience. Multi-currency and multilingual capabilities enable smooth expansion into international markets, while conversion rate optimisation (CRO) strategies - such as A/B testing, category merchandising refinements, and journey improvements - help drive higher engagement and sales.
A strategic SEO and content marketing approach strengthens visibility, bringing in organic traffic and improving customer retention. Ongoing support, in-depth reporting, and system enhancements allow for data-driven decision-making, ensuring the website remains efficient and scalable. Branding and design refinements further reinforce the brand’s premium identity.
With continuous improvements and optimisations, Angel & Rocket’s online store is well-positioned for long-term success.
Searchanise
Enhances search with AI, voice search, filters, and merchandising tools. Improve discovery, boost sales, and refine strategy with powerful analytics.
Census Post-Purchase Feedback
Collect customer feedback after purchases to gain valuable insights for improvement.
BestSeller ReSort
Automatically sort and organise products in collections based on sales, tags, inventory levels and more.
Shopify Flow
Automate tasks like order tagging, metafield updates, data exports, and product alerts, streamlining workflows and saving time.
Search & Discovery
Helps to improve your search functionality, product discovery (i.e. Pairs Well With), and customer navigation experience.
Get my FREE 7 day bootcamp and learn how to fix mistakes, optimise your store, and boost sales!
Includes
Checklists | Coding Snippets | Reports & More
95%
It’s estimated that by the year 2040, 95% of purchases will be through eCommerce
2 in 5
2 in 5 customers will leave a website if it takes longer than 3 seconds to load
27%
A one second faster load time can increase mobile conversions by up to 27%
2x
Millennials and Gen Xers spend nearly twice as long shopping online each week
We recently worked with Lee on a time sensitive project shifting a website from web flow to Shopify. Not only did Lee nail the brief, he did it within our really tight turnaround and the final product was exactly what we were looking for! Thank you Lee!
We absolutely love working with Lee. He has been instrumental in helping to improve the customer experience on our websites. His knowledge and attention to detail are amazing and he is a pleasure to work with, with excellent communication. Highly recommend his services!
Lee is a pleasure to work with and takes the stress out of the running of my website. He has really focused on the data to drive great results with my website sales and I would 100% recommend him to anyone struggling with time or wants to take their organic sales to the next level.