Angel & Rocket is a premium kids' fashion brand known for its trend-led, high-quality clothing. My work involved enhancing their Shopify store and supporting their ongoing growth both nationally and internationally. This included upgrading the Shopify theme to improve performance, usability, and international functionality.
With a focus on UX/UI, the site is designed to provide a seamless and visually engaging shopping experience. Multi-currency and multilingual capabilities enable smooth expansion into international markets, while conversion rate optimisation (CRO) strategies - such as A/B testing, category merchandising refinements, and journey improvements - help drive higher engagement and sales.
A strategic SEO and content marketing approach strengthens visibility, bringing in organic traffic and improving customer retention. Ongoing support, in-depth reporting, and system enhancements allow for data-driven decision-making, ensuring the website remains efficient and scalable. Branding and design refinements further reinforce the brand’s premium identity.
With continuous improvements and optimisations, Angel & Rocket’s online store is well-positioned for long-term success.
